Friday, October 19, 2007
I'm a Member of the Billionaire Boys Club! (But what is it?)
Billionaire Boys Club is a clothing brand established by Pharrell Williams of The Neptunes in collaboration with Nigo, who is best known for his brand A Bathing Ape. Billionaire Boys Club and Ice Cream are produced in limited numbers on purpose in Japan, and only available from a handful of retailers around the world. Billionaire Boys Club is also based in line with Ice Cream Footwear, a brand of shoe designed by Pharrell and produced by Reebok. Like A Bathing Ape, Billionaire Boys Club clothing and Ice Cream footwear are often counterfeited. The brand suffered many setbacks after its original conception after disputes between Pharrell Williams and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape. A flagship store exists in Japan and Hong Kong, with hand picked retailers from the US, Canada and Europe able to sell items in their stores. Aside from the clothing line, BBC (billionaire boys club), Pharrell has also created his own skateboard team to gain street credibility. The team is called “Team Ice Cream”; they have been creating several videos and are currently working with Tony Hawk in hopes of joining the X Games tour. Pharrell feels that being associated with the X Games will allow for his team to be noticed and help with the promotion of his clothing line. His clothing line entails everything from shoes, jeans, t-shirts, polo’s, sweatshirts, and jackets.